While there is clearly no one-size-fits-all approach to prioritizing AI investment areas, our research indicates that AI companies building unique capabilities are increasingly attracting investment from executives who are looking to invest in AI-driven business transformation in multiple sectors ranging from retail and medical to gaming and fintech.
With a track record of 15+ years of delivering massively scalable cloud services, Microsoft remains a leading global provider of cloud computing services for businesses of all sizes. This has led to companies investing in Microsoft Dynamics 365 service capabilities, which refer to a family of modular, interconnected Microsoft applications across ERP and CRM. The popularity of Microsoft Dynamics 365 has in turn raised the demand for Microsoft partners which help customers with a range of information technology (IT) projects and specific products and services. As companies increasingly realise how these partners are helping customers build resiliency, adapt to change and overcome challenges, and enhance their platform capabilities, strategic investments for Microsoft Dynamics partners are likely to increase.
The cybersecurity industry has been experiencing rapid global growth for the past decade and, with many companies forced to transition to online, the pandemic only increased this urgency and the relevance of the industry, leading to a rise in investment in the field. Many factors have conspired to drive this shift: rapid digitization across industries and sectors, rising usage of cloud services, IoT devices, the surging availability and effectiveness of digital communication and collaboration tools, the large-scale shift to remote work, and the increasing sophistication and frequency of cyberattacks.
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