Experience Design: Critical for Digital Transformation

A seamless Digital Customer Experience (CX) drives over two-thirds of customer loyalty, Outperforming Brand and Price combined, according to CX leaders. Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.

'Digitally-resistant' enterprises are still struggling to keep up with their 'Digitally astute' peers, who are now expanding the lead and getting market readiness in place to prepare for growth. This has triggered business leaders at many enterprises to rethink legacy business models and power an amplified digital transformation strategy at an unprecedented pace.

The long-term shift to a world where consumers prefer digitized services and experiences for almost every consumable product or service, is irreversible and will continue to span across generations. This report outlines new ways to fuel growth and capitalise on these new opportunities that arise from the current worldwide need of digital experience capabilities.